As Design Innovator Saskia Goeteyn leads the development of Visual Identity Systems & Packaging Design in Europe, for established Sparkling & Still Beverage brands, as well as for venturing and emerging brands. She also focuses on the design capability building program crafted to empower and inspire marketing teams across Europe, leveraging design to create sustainable competitive advantage for our brands and drive growth for the business. Prior to joining The Coca-Cola Company Saskia has built expertise in the area of packaging design as well as Above The Line & Below The Line communication for various brands. Ms Goeteyn holds a degree in Linguistics and a MA in Media & Communication.

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